The role of AI on SEO
Thursday, Aug. 14
9 – 11 a.m.
Southern Minnesota Initiative Foundation
525 Florence Avenue, Owatonna
Navigating Google’s evolving algorithm: the role of AI on SEO
Google is no longer just ranking keywords — it’s ranking experiences. And with AI, voice search and rich content reshaping how people search, businesses need to adapt fast or fall behind.
In this strategy-packed workshop from Skol Marketing (skolmarketing.com), Ben Theis will break down what Google’s latest algorithm updates actually mean for your business and how to stay competitive in an AI-influenced world.
You’ll learn:
How Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) impact your content
Why search behavior is changing — and how to match your strategy to what users really want
What role AI-generated content can play (and where it falls short)
How to balance technical SEO, rich media and authenticity to boost rankings and engagement
Whether you’re a marketer, business owner or just trying to stay visible online, this session will show you how to create content that performs — both for search engines and the humans using them.
About Ben:
With the digital marketing and Search Engine Optimization (SEO) skills he built at Google, Ben founded Skol Marketing with one purpose: to help the small businesses he loved grow by educating, informing and assisting them with the daunting-but-necessary work of getting their names out online.
Thank you to our partners for helping make this event possible! Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
This is a free event, but RSVPs are requested. To RSVP or ask questions, please contact Marcia Haley, senior lending director, at marciah@smifoundation.org. Registration closes August 8.
