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Presented by Rival Entertainment Growing up in Cupids, Newfoundland, Canada, a town of less than 800 people, Elita spent most of her childhood in isolation. With encouragement from her parents, she developed artistic skills in photography, drawing, dancing, singing and music. In 2017, Elita launched her own business, designing zines and a few years later, a weapons jewelry line. That same year, she met her boyfriend, Tim. Although Elita hadnt engaged in anything musically since she was a teenager, Tim recognized her musical potential and encouraged her to start singing again. The couple recorded a cover of After Hours by the Velvet Underground.